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Featured products

Reviews

  • “Please share with Meital, I don’t have her number. This was the best gift ever!”

    - Meital

  • Brilliant! I bought this gift for my 3-year old nephew and he loves it! What a smart design to have in mind the child not only enjoying the product, but taking part in assembling it.

    - Michal

  • Every now and again you make an impulse buy and it turns out so, so much better than you thought!!! First and foremost, being able to put it all together (by hand) in less than two minutes with no tools necessary was amazing.

    - Ben

My story

It all started with my inspiration( my beautiful daughters) and my love to create.

I'm a product designer with over 10 years of experience working with children .I design all my products, and hand finish each one.

I believe kids deserve products that give them a sense of achievement and stimulate their imagination, enhancing their playtime without overwhelming them. Parents deserve products that they can trust, and that don't take over their life.
That's why I keep my materials and designs as natural as possible.

My furniture and toys are made out of Birch plywood and come flat packed. Kids get to put it together with their parents like a 3d puzzle.